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Helping organisations spot stress before it turns into burnout, sickness absence or resignation. Carl Jones, “The Caveman”, is a former police detective, National Bravery Award recipient and author of The Caveman Principles, based in Cheltenham, Gloucestershire, and speaking across the UK.
A short, no-obligation chat to check your date, your audience and whether I’m the right fit. No sales pitch.
“Throughout the process, he was consistently responsive and supportive, even creating a bespoke promotional video to help build excitement and enhance our event page.”Julie Venis, UK Research & Innovation

"I was shot at 6 times — it took me years to come to terms with the aftermath."
"He combines a powerful personal story with practical, no-nonsense strategies that actually work."
Carl's presentations are both compelling and actionable — whether delivered at universities, government organisations, or corporate conferences.
In 2011 I was a police officer on a night shift in Swindon when I was called to a domestic incident. The suspect pulled a gun from under the sofa, and I was shot at six times while I stood between him and his partner, with their newborn baby asleep upstairs. I still dragged him out of the house in handcuffs, and apart from the assault that had brought us there, nobody was hurt. Those few minutes led to the National Bravery Award I later received at 10 Downing Street.
I walked away without a physical wound, which meant that for a long time I told myself, and everyone around me, that I was fine. I was not fine. The sleepless nights, the constant scanning of every room, the short temper with the people I loved and the fog that settled over my work were all signs of what I would later be diagnosed with: PTSD. What struck me most was how ordinary I looked from the outside. My colleagues saw someone turning up and doing the job, while inside, most of my capacity was being spent simply holding everything together.
That experience taught me something many organisations still miss. Every employee arrives at work carrying something, whether that is trauma, anxiety, a sick parent, money worries or the slow build of stress that nobody has named. Their brain treats those concerns as threats, and a brain under threat has very little left for anything new. When a business asks its people to take on more, absorb another change or hit a higher target, it is asking them to find capacity that is already being used up somewhere it cannot see.
This is why I built the CNW Framework (Capacity, Need, Want) and the SLAP Technique. They help leaders recognise when someone is running on empty, and they give managers a practical way to support people before stress turns into burnout, sickness absence or resignation. My caveman angle is simple: our brains have barely changed in forty thousand years, and once you understand how that ancient wiring responds to pressure, you can build teams that cope with more because they are carrying less in silence.
I speak because I was the person who looked fine. I want to help your organisation spot that person sooner.
Watch Carl's speaker showreel to get a feel for his style, energy, and the impact he has on audiences.
Book Carl for Your Event
Each keynote is built on lived experience, backed by practical frameworks, and tailored to your audience. No generic motivational fluff — just real tools that work.
A powerful framework for understanding stress, personality types, and leading personal transformation — inspired by our evolutionary psychology.
A blunt, memorable, and highly effective tool for preventing burnout, supporting a return to work, and building lasting resilience in teams.
An empowering session that helps people recognise the early signs of burnout and cultivate genuine resilience in their daily routines and working life.
Need someone to hold the room, keep the energy up, and make your event feel effortless? Carl brings the same raw authenticity to hosting as he does to the keynote stage — blunt, British, and impossible to ignore. He also presents the Saturday breakfast show on Cotswolds Radio, so a live microphone and a running order hold no fear.
High energy, zero jargon. Making events seamless and memorable from start to finish. If there's a technical hitch or a speaker runs late — Carl has the floor covered.
Commanding the stage, introducing keynote speakers, facilitating panel Q&As — Carl keeps the schedule on track and the narrative focused throughout your event.
Clear, direct and professional. High-impact presenting with zero jargon — just delivery that actually resonates with humans, not "resources."
"A bad host makes an expensive event feel cheap. A great host makes a complex event look effortless."
⬇ Download the BrochureCarl provides full-day or half-day hosting tailored to your event. Every booking includes a pre-event briefing to cover your must-haves, your avoid-at-all-costs, and exactly how you want your brand represented on stage.
Cool under pressure. No marketing jargon. Seamless transitions. Carl handles the stage so you can focus on the bigger picture.
Book a Discovery CallBeyond the keynote, Carl delivers bespoke corporate training programmes that give your teams the tools to perform under pressure and thrive long-term.
Carl's knowledge and passion around the subject of PTSD is second to none. His SLAP talk left our audience feeling awe-inspired, emotional, and motivated to make a change. We received fantastic feedback and can't wait to work with him again.
If you are looking for an expert on PTSD and personal mental health experience who can truly connect with an audience, the whole team would highly recommend Carl Jones. An exceptional speaker with a story that demands to be heard.
Carl delivered a powerful, authentic session that resonated deeply with our delegates. His ability to blend personal vulnerability with practical takeaways is rare and genuinely impactful. We had delegates asking for his contact details.
From government organisations to universities and business networks — see how Carl's keynotes and training have made a measurable difference. Click any case study to read the full story.
Keynotes start from £500, plus travel. Every event is different, so tell me your date, location and audience and I will send you an exact quote, usually within one working day.
I am based in Cheltenham, Gloucestershire, and speak at events across the UK, including the South West, the Midlands, London and Wales, as well as internationally. Travel is charged at mileage, with overnight accommodation added only where it is needed, unless you would prefer to arrange the stay yourselves. Get in touch with your event details and I will confirm the exact costs.
Ideally two to three months ahead, which gives us time to tailor the session to your audience. If your event is sooner, please still get in touch, because I can often fit in later bookings.
Yes. Every keynote and workshop can be delivered virtually on Microsoft Teams, Zoom or your own platform, with the same interaction and practical tools as an in-person session.
Yes. Many organisations pair a keynote with a half-day or full-day session on the CNW Framework or the SLAP Technique, so that managers leave with something they can use the following week.
For Stress Awareness Month in April and International Stress Awareness Week in November, The Caveman Principles explains why modern work triggers an ancient stress response and how to work with it. For Mental Health Awareness Week in May and World Mental Health Day on 10 October, The SLAP Technique gives colleagues a simple way to support someone who is struggling, and Capacity, Need, Want helps leaders recognise the early signs of burnout.
Yes. I talk openly about being shot at and living with PTSD, and I always discuss the content with organisers beforehand so it can be pitched to your audience. Where some attendees may be affected, I can signpost support and adjust the level of detail I share.
“Particularly pertinent was the talk from Carl. I will take themes back to the workplace.”Delegate, HM Courts & Tribunals Service conference
Book a short, free call to check availability and talk through your event. You will have a tailored proposal within one working day.
Book a Free Discovery Call Call: 07958 487333Whether it's a conference, away-day, or corporate training programme — book a call or fill in the form and Carl will be in touch within 24 hours.
Pick a time that works for you — Carl will call you to discuss your event.